Tuesday, 23 May 2017

12Y & 12Z - work to do

  • Set up a temporary blog using the following: yournamea2media1718.blogpot.co.uk
Continue your research into the following types of video:
  • Performance based videos
  • Narrative based videos
  • Disjunctive (abstract/weird videos)
Look at videos across different genres and from across the history of music video. Think about what you like about each video and make notes on the elements you might utilise in your own work.

Both classes have two lessons on this - the work produced should be considerable. I expect at least 10 videos on each blog with descriptions for your choices.

Friday, 19 May 2017

Andrew Goodwin’s seven features of music video

In His Book Dancing in the Distraction Factory Andrew Goodwin points out characteristics and features that can be found in music videos.

  1. Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop). 
  2. There is a relationship between lyrics and visuals. The lyrics are represented with images. (either illustrative, amplifying, contradicting). 
  3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. (either illustrative, amplifying, contradicting). 
  4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). 
  5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
  6. The artist may develop motifs or iconography that recur across their work (a visual style)
  7. There are often intertextual reference (to films, TV programmes, other music videos etc).

Music Video Analysis

Music Video Analysis - Example 3

Music Video Analysis - Example 2

Music Video Analysis - Example 1

The A2 Course Outline

The course is worth 200 marks in total - 100 for the coursework and 100 for the exam.

The coursework brief consists of:
  • A music video
  • A CD digipak
  • A magazine advert to promote the CD/album
You also have to undertake relevant research and planning and answer four evaluation questions.

The exam consists of two parts:
  1. Two  30 minute questions on the work you have completed over the previous two years
  2. One question on postmodern media
Mark allocation

  • 20 marks - Research and planning
  • 40 marks - Music video
  • 10 marks - CD digipak
  • 10 marks - Magazine advert
  • 20 marks - Evaluation

  • 25 marks - Question 1a
  • 25 marks - Question 1b
  • 50 marks - Question 2 postmodern media

Thursday, 18 May 2017

Andrew Goodwin's Theory

Andrew Goodwin received his Ph.D. in Cultural Studies from the University of Birmingham, England. He is the author of a well-known book on Music Television and cultural theory (Dancing in the Distraction Factory. Music Television and Popular Culture, University of Minnesota Press) and he has published numerous articles on media and cultural theory. His areas of interest include media aesthetics, critical theory and popular music. Professor Goodwin serves on the Editorial Board of Popular Music & Society, is a Corresponding Editor for Media, Culture & Society and writes for Tricycle, Inquiring Mind, and theworsthorse.net. He is currently writing a book about Led Zeppelin.